About Us
Wi-flex Cables holds a strong position in the wire and cable industry.
COMPANY PROFILE
Wi-flex comes from the house of a seven decade old wire and cable company, which holds the largest market share in the Indian Auto Aftermarket with more than 200 distributors and 800 dealers. With strong business ethics, technological advancement, innovative and manufacturing excellence, Wi-Flex Cables hold a strong position in the Wire and Cable Industry. We ensure our resources are amongst the best thus making us a trustworthy brand in the wire and cable market.
Wi-Flex caters to both Indian and International markets and produces high quality cables for various industry segments. This includes the Automobile Sector, Construction Sector, Household, Railways, Telecom, I.T and Communication Sector.
Our extensive product range enables us to offer a comprehensive product portfolio to our customers which includes various OEMs, Contractors and Industry Consultants. Our expertise, in-house process control and quality assurance standards ensure that our customers receive quality products thus making us capable of delivering our promises and surpassing expectations.
VALUE & VISION
- 1. At Wi-Flex, sustainability, product quality and safety are of primary importance and the cornerstone of our enterprise. Our production facilities are ISO certified and equipped with highly sophisticated machinery. Here the cables are process controlled through automated German Machines. We constantly strive to introduce innovative changes to improve our product quality.
- 2. The manufacturing process of our cables is subjected to various testing and is scrutinised right from the procurement of raw materials until the final dispatch.
- 3. We intend to develop zero defect and zero accident products. The copper conductor used in the manufacturing process has 99.9% purity and is insulated with Special grade PVC manufactured in House.
- 4. We are committed to provide customised solutions to meet our customer requirements and constantly strive to introduce innovative changes to improve our product quality.
- 5. We also intend to contribute to the Indian economy by creating employment opportunities for the youth and by working in line with the "Make in India' initiative.

COMPANY GOALS
- 1. To achieve a world class human capital asset base.
- 2. To provide products with the finest quality and on time.
- 4. To achieve and uphold the numero uno position in the Indian market.